Choice Not Chance is a New Zealand-based responsible gambling guide offering guidance and support for managing gambling habits. It focuses on educating users about the risks and psychological aspects of gambling, such as addiction and financial challenges. The site provides tools for self-assessment, understanding game mechanics like pokies, and distinguishing between gaming and gambling. It emphasizes setting limits, being honest about gambling habits, and managing finances to prevent overspending. The platform also aids those concerned about someone else's gambling, with advice on offering support. Their latest campaign encourages individuals to assess if their gambling is still for fun, promoting awareness and prevention of gambling harm. This initiative is part of the Health Promotion Agency's efforts to minimize gambling-related issues.